STORY

When you grow up in the hood, you have nothing but hopes and dreams that there is a better future beyond the horizon, against all odds and limiting beliefs.

Before we come into this world, our path is already chosen by society. We are told from early on, you can't make big things! Go to school! get a degree! find a job! pay off debt! climb the ladder! have vacation 2 weeks a year and go retire, and by the time you’re ready to die, you become aware that life went by so fast, and memories are the only thing you have left. This can’t be our future. There is more to life than this. Fuck what they say. Fuck broken dreams and fuck odds.

Nowadays we can found an online business, create an app, become a content creator or almost do anything we could imagine. You can make it from the hood, from nothing to everything because in the end it doesn't matter where you came from, all that matters is where you are going. Become part of the movement, a dreamchaser, A creator of your own luck, a genius from the hood.